2027 Harley-Davidson Sprint Won’t Reach Sub-$6,000 Target Price

First, the bad news: the 2027 Harley-Davidson Sprint will not meet the sub-$6,000 price target originally announced last July by former Chief Executive Officer Jochen Zeitz. Instead, as part of the company’s new Back to the Bricks business plan, Harley-Davidson lists a new target price point of less than $10,000. Technically, $6k is less than $10k, but it’s a safe bet the final price will exceed initial projections. The new business plan also includes the return of the Evolution Sportster, which will have a target price of around $10,000, and Harley-Davidson will want a comfortable price gap between the two.

While disappointing, the pricing change is no surprise. The tariff situation has created a lot of uncertainty since Zeitz first announced the Sprint, and we noticed that Harley-Davidson’s submissions to the U.S. Securities and Exchange Commission have quietly dropped any mention of a $6,000 price point since Artie Starrs replaced Zeitz as CEO.

The new business plan did provide us with the first hint at what the new Sprint will look like. While details are scarce, the teaser image confirms the Sprint will not have a V-Twin engine. Officially, Harley-Davidson has only said that the engine will be oil-cooled, but visually, the engine looks quite similar to the oil-cooled 440cc Single Harley-Davidson co-developed with Hero Motocorp for the X440.

As we can see from the image juxtaposition, the Sprint shares a similar-looking trellis frame, but with a much lower subframe, with a saddle height that looks substantially lower than the X440’s 31.7 inches. The X440 is a naked standard with fairly neutral ergonomics, and from the lower seat height and the rake angle, the Sprint will be more of a cruiser.

The engine in the teaser image has some small visual differences from the X440’s Single, but it’s impossible to tell if the changes are purely cosmetic, or if there are any technical updates. The current X440 engine offers a 79.6 mm bore with an 88.04 mm stroke and a 9.5:1 compression ratio. Hero claims a peak output of 27 hp and 28 lb-ft., which would put it somewhere between Royal Enfield’s air-cooled Classic 350 and liquid-cooled Guerrilla 450.

Of course, outright performance figures are not the point of the Sprint. Harley-Davidson is positioning the Sprint as an entry-point to the brand, and a potential replacement to the QJ Motors-built X350 in its Riding Academy program. The Sprint will also serve as a canvas for customization, a big theme across the entire portfolio in Harley-Davidson’s Back to the Bricks plan.

The X440 is currently manufactured in India by Hero, but Harley-Davidson says it is still figuring out the best production strategy for the Sprint, a decision which will directly impact its MSRP.

We expect Harley-Davidson will release formal details about the Sprint in the fall. Be sure to check Motorcycle.com for more information as it becomes available.

Become a Motorcycle.com insider. Get the latest motorcycle news first by subscribing to our newsletter here.