What’s Next for MV Agusta?

Dennis Chung
by Dennis Chung

New model and a next-generation engine to debut at EICMA


Earlier this year, Pierer Mobility divested itself of MV Agusta as part of its ongoing restructuring effort. Since then, news from KTM’s parent company continued to flow, culminating with Bajaj Auto’s plans to acquire a controlling share of Pierer Mobility. Meanwhile, MV Agusta has been hard at work with its newfound independence, and today, the company provided an update on where it stands, and teased some plans for the future.


The official transfer of MV Agusta to the Sardarov family’s Art of Mobility S.A. is now in its final stages, and the legendary Italian brand has already taken steps to regain independent control of all aspects of the company. The most important step is the relocation of its design department, Centro Stile, back to its original factory in Schiranna, Italy.


At the same time, the factory itself has undergone changes, adopting a new layout for a more efficient production process. In the past, various production stages were managed externally, but the new process brings those stages back internally, improving production time and reducing costs.


Some significant changes are still works in progress. MV Agusta’s existing dealer network remains in operation, but the company is working on establishing independent regional offices to manage its operations in Europe, America, Oceania and Asia.


In the meantime, MV Agusta is making sure support for existing customers is not interrupted during this transition period. MV Agusta has retroactively introduced a five-year factory warranty for all models in its 80th anniversary Ottantesimo Collection, the F3 Competizione, and LXP and Enduro Veloce adventure-touring models.


For the time being, the company is still relying on KTM’s logistics network to distribute parts, but MV Agusta says it is finalizing an agreement with a “leading global logistics partner” to take over by the end of the year, with the goal of having spare parts distributed worldwide within seven working days of order placement.


As for new products, MV Agusta says it is in the final stages of development on a new model, which is expected to be ready for EICMA in November. Without identifying the model, MV Agusta says it will “represent a breakthrough in its segment, featuring only 1% carry-over parts from the previous generation.”


Additionally, MV Agusta says it plans to update its entire product range and enter new market segments in 2026 and beyond. To that end, MV Agusta will also be debuting a prototype for its next generation engine at EICMA.



“What we’re accomplishing at MV Agusta nowadays is truly special. Considering the challenges we’ve faced since the early days of KTM’s financial difficulties, the progress made in such a short time speaks volumes about the strength and dedication of our people,” says Luca Martin, executive director of MV Agusta, pictured above. “Across every area — operations, design, production, and many more areas — we’ve seen a remarkable response. From Schiranna to every part of our worldwide network, the team has embraced this new chapter with determination, passion, and a deep sense of responsibility. I’m proud of how far we’ve come — together — and even more motivated by the road ahead. MV Agusta is not only reaffirming its independence; it’s laying the foundation for a new era built on excellence and authenticity.”



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Dennis Chung
Dennis Chung

Dennis has been a part of the Motorcycle.com team since 2008, and through his tenure, has developed a firm grasp of industry trends, and a solid sense of what's to come. A bloodhound when it comes to tracking information on new motorcycles, if there's a new model on the horizon, you'll probably hear about it from him first.

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  • Jam139104061 Jam139104061 on Jun 13, 2025

    Lovely looking sports bike.

    • Ricky Lepre Ricky Lepre on Jun 13, 2025

      I have been waiting 6 months for a Superveloce decal here in Australia,their parts suppy department suck. Also $450. For a mirror is way over priced. The bike however is not only a stunningly beautiful but a dream to ride.



  • Sla78086503 Sla78086503 on Jun 13, 2025

    That’s nothing I’m waiting for carbon parts for about year and a half. In September will be 2 years. The parts are for Brutale 1000 RR.

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