Carolwood Assumes Ownership Control of Indian Motorcycle
Polaris to hold minority stake
Investment firm Carolwood LP has officially closed its acquisition of a controlling interest in Indian Motorcycle from Polaris Industries. Terms of the deal were not released, but we expect details to emerge in filings with the Securities and Exchange Commission (SEC) in the next few days. What we do know is that Polaris will continue to hold a minority stake in Indian, and that the brand contributed about $478 million, or 7.0% of Polaris' revenue for the year ended June 30, 2025.
We're barely more than a month into 2026, and this is already shaping up to be year of note for Indian, both with its new owners and the 125th anniversary of the brand's founding.
The official press release about the ownership change is included below, but there are a couple of interesting details we want to highlight.
The first point is former Harley-Davidson and Vance & Hines executive Mike Kennedy officially taking the reins as the new chief executive officer. Though his appointment wasn't official until now, he has been involved with in some ways. He no doubt helped broker the deal to have Vance & Hines back Indian's King of the Baggers team, even speaking as CEO on behalf of Indian in the video announcement.
Kennedy and Carolwood emphasized in the press release they are committed long-term to Indian, which should ease some concerns the investment firm would quickly flip Indian to another buyer. This assurance, along with Polaris' minority stake, should provide some stability for at least the next few years.
The company also noted it is bringing 900 employees over with the transition, consolidating manufacturing in Spirit Lake, Iowa, and Monticello, Minnesota. It will also maintain research and development bases in Burgdorf, Switzerland and Wyoming, Minn. Burgdorf mention aside, Kennedy made a point to emphasize "Built in America" as a priority for the company. It's unclear if this means Indian will no longer use its final assembly plant in Poland for European-bound product.
Begin Press Release:
New Era Of Freedom For Indian Motorcycle Begins As Carolwood LP Officially Assumes Ownership Control Of America’S First Motorcycle Company
Closure of Acquisition Agreement with Polaris Inc. Opens Dynamic New Chapter for Iconic American Brand, Focused on Domestic Manufacturing and Intensified Clarity and Focus as a Stand-Alone Business.
Indian Motorcycle, America’s First Motorcycle Company, announced today that Carolwood LP has officially closed its agreement with Polaris to acquire the historic American motorcycle business. The deal’s closure marks the beginning of a dynamic new era for the iconic American brand as a fully independent business focused solely on motorcycles.
Under the leadership of new CEO and motorcycle-industry veteran, Mike Kennedy, Indian Motorcycle embarks on its next chapter as a stand-alone company, intent on building upon the brand’s significant momentum and elevating it to an even higher level of global relevance and success. 2026 marks the 125th Anniversary of Indian Motorcycle, a milestone that only increases the timeliness and significance of this historic transition.
“It’s an incredible honor to take the helm of Indian Motorcycle as it celebrates its 125th Anniversary, empowered by a sense of gratitude and opportunity, and the support and ambition of a well-resourced, highly motivated ownership team,” said Kennedy, CEO for the Indian Motorcycle Company. “2026 will be a special year to honor our history, but more importantly, to drive the brand into the future with a renewed level of commitment, focus and clarity that can only be found as a stand-alone company.”
Kennedy and Carolwood are committed to a long-term strategy centered on delivering an even better ownership experience for riders and stronger, more focused support for the dealer network. This means concentrating investment in the motorcycles, technologies, and experiences riders value most. Sharpening performance, elevating craftsmanship, and deepening the connection to the unmistakable character that defines Indian Motorcycle. The result is a brand that shows up with greater clarity, higher quality, and a stronger connection to the riding community. Today and for the road ahead.
“We will achieve our vision through a deeper level of differentiation, leaning in on what makes our brand unique, and with products that possess a style, craftsmanship and performance quality that is uniquely justified by our historic legacy and spirit of innovation,” said Kennedy.
Indian Motorcycle’s future will be built alongside its global dealer network. The company is committed to delivering the number one dealer experience in the industry – partnerships built on trust through transparency.
“Dealers are our most important partners, and we will judge our business based on the success of our dealers,” said Kennedy. “We intend to be extremely collaborative with our dealers, actively listening to their feedback and incorporating it into our planning and decision-making, not only in terms of dealer operations, but also product development and marketing.”
The finalized acquisition agreement includes approximately 900 employees that now transition to become part of the new Indian Motorcycle Company. Indian Motorcycle will base all manufacturing out of the company’s existing facilities in Spirit Lake, Iowa, and Monticello, Minn., while continuing its industrial design and technology and product development out of its existing research and development centers in Burgdorf, Switzerland and Wyoming, MN. Sales, service and support for Indian Motorcycle dealers and customers will continue seamlessly under new ownership and leadership.
“America’s first motorcycle company will put America first,” said Kennedy. “Our brand and business will be grounded in our American identity and more importantly, American manufacturing. ‘Built in America’ is not a slogan. It’s a competitive advantage, and we intend to use it.”
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It's good that Indian is Indian again. Indian, don't let the name go to your head, but make it better, beautiful, fun and don't sell Indian. It's American and we need a leader. We are cheering for you.
Well, I think it's a bad move of what they did. Because the company they sold it to will break up a company and I'll agree with one of the people saying there. They should make a scooter. Just like Harley should have been making them years ago. Smaller motorcycles to come into the market. You know, they tried dirt by expect years ago. But those damn things was too heavy.