Bore and Stoke Ep 29: Moto-Marketing Buzzwords & Behind-the-Scenes
How much of what you read and watch about new motorcycles is actually true, and how much is just corporate marketing hype?
On this episode of the Bore and Stoke podcast, we tear down the curtain separating motorcycle media from the giant OEM marketing machines.
We dive into the corporate side of the landscape, breaking down some of the tactics of how brands try to engineer "hype" before a wheel even turns. Meanwhile, Troy and Ryan share their first-hand, boots-on-the-ground experiences from global press launches. What happens when a manufacturer flies you halfway across the world, puts you up in a luxury hotel, and hands you the keys to a bike on a perfectly curated racetrack? How do you strip away the glamour to figure out if a motorcycle is actually good for the average rider?
From the evolution of motorcycle journalism to the rise of influencer culture, the guys debate whether modern bike reviews can still be trusted — and share a few hilarious behind-the-scenes stories along the way.
Drop a comment below: How has a manufacturer's marketing influenced the bike you bought?
Bore and Stoke Ep 29: Moto-Marketing Buzzwords & Behind-the-Scenes
We’d like to extend a special thank you to our podcast sponsor, the Honda CRF450R. So good, the only competition is yourself. Learn more about the CRF450R here.
Listen to 😴 Bore & Stoke 🤙 on your favorite platform:
Become a Motorcycle.com insider. Get the latest motorcycle news first by subscribing to our newsletter here.
Troy's been riding motorcycles and writing about them since 2006, getting his start at Rider Magazine. From there, he moved to Sport Rider Magazine before finally landing at Motorcycle.com in 2011. A lifelong gearhead who didn't fully immerse himself in motorcycles until his teenage years, Troy's interests have always been in technology, performance, and going fast. Naturally, racing was the perfect avenue to combine all three. Troy has been racing nearly as long as he's been riding and has competed at the AMA national level. He's also won multiple club races throughout the country, culminating in a Utah Sport Bike Association championship in 2011. He has been invited as a guest instructor for the Yamaha Champions Riding School, and when he's not out riding, he's either wrenching on bikes or watching MotoGP.
More by Troy Siahaan
Comments
Join the conversation