Bore and Stoke Podcast Ep. 10: Luca Dovesi On The State of MV Agusta
In this episode of the Bore and Stoke podcast, we sit down with Luca Dovesi, General Manager of MV Agusta North America. As a brand synonymous with Italian design, racing heritage, and exclusivity, we talk about the brand’s challenges and opportunities on this side of the Atlantic. From strengthening the dealer network to embracing new technologies, and from building a passionate rider community to envisioning the brand’s future, Luca offers candid insights on what it means to lead a historic company into its next chapter.
Whether you’re an MV enthusiast, or just curious about the business behind two wheels, this is a conversation you won’t want to miss.
We’d like to extend a special thank you to our podcast sponsor, the Honda Gold Wing. If you’re gonna ride, ride something legendary. Learn more about the 50th anniversary of the Honda Gold Wing here.
Bore and Stoke Podcast Ep. 10: Luca Dovesi On The State of MV Agusta
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Troy's been riding motorcycles and writing about them since 2006, getting his start at Rider Magazine. From there, he moved to Sport Rider Magazine before finally landing at Motorcycle.com in 2011. A lifelong gearhead who didn't fully immerse himself in motorcycles until his teenage years, Troy's interests have always been in technology, performance, and going fast. Naturally, racing was the perfect avenue to combine all three. Troy has been racing nearly as long as he's been riding and has competed at the AMA national level. He's also won multiple club races throughout the country, culminating in a Utah Sport Bike Association championship in 2011. He has been invited as a guest instructor for the Yamaha Champions Riding School, and when he's not out riding, he's either wrenching on bikes or watching MotoGP.
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After trying to get an answer from MV Agusta through various channels for about two years for a simple paint code question (need touch up paint for some blemishes on a Brutale) and never, ever getting a reply my hopes of improved customer service and support are approaching sub zero level. MV makes beautiful bikes, but they have the worst (i.e. non-existent) customer service.
I believe they have been working on improving the USA dealer network for about 50 years.