Aprilia RSV4 X-GP Sells Out In Two Weeks
All 30 units snapped up
Last month, Aprilia announced the RSV4 X-GP, a new limited edition model featuring MotoGP-derived aerodynamics, a 238 horsepower engine, a (claimed) 364 pound dry weight. The price tag for this level of exotica? A whopping €90,000 (or about US$104,000 with today's exchange rate) for each of the 30 units to be produced. That, of course, led us to this exchange in our comments:
We bookmarked that comment for a reason, as Aprilia announced that all 30 examples of the RSV4 X-GP sold out within 14 days after bookings opened. Aprilia says it received far more requests than the 30 units planned, which suggests it could have sold even more if it hadn't restricted itself.
So, yeah, the next time a manufacturer issues another limited edition ultra-exotic motorcycle with an equally ultra-exotic price tag, remember: if you think the price is too high, then you're not the intended market, because someone out there will buy them.
Begin Press Release:
X-GP sold out in just 14 days
Global success for the "X" brand with all 30 units of the Aprilia RSV4 X-GP sold in record time
Just fourteen days. That’s all it took for the Aprilia RSV4 X-GP to be entirely sold out, with all 30 units gone in record time. It is a testament to the excellence of the “X” brand and the success of the RSV4 X-GP, the limited-edition bike born out of the Noale Racing Department to celebrate the tenth anniversary of the RS-GP’s MotoGP debut.
Introduced at the Catalunya Grand Prix, the RSV4 X-GP won over enthusiasts from all around the world: Europe, the United Arab Emirates, Australia, Malaysia, and the United States. This is further confirmation of the “X” brand’s international popularity and growing appeal, as it has become a point of reference for those seeking exclusivity, innovation, and pure performance.
The booking requests had vastly exceeded the number of bikes available already during the weekend of its presentation in Barcelona, as a testament to the extraordinary appeal of this unique project which, from 2019 with the presentation of the RSV4 X, has redefined the world of factory derivative bikes.
The media response was also exceptional: the RSV4 X-GP obtained broad coverage on social media and in the international press, generating a high number of publications and interactions from all over the world.
The RSV4 X-GP, the limited-edition bike from the Noale Racing Department with the official MotoGP Team livery, was created to celebrate the tenth anniversary of the RS-GP’s debut in the premier category. It is the first factory derivative bike in the world to introduce leg and tail wings, aerodynamic solutions that can only be found on the RS-GP prototype which races in the FIM World Grand Prix Motorcycle Racing Championship. The maximum expression of technology developed in Noale, the RSV4 X-GP also boasts the brand-new feature of the structural carbon seat support and it is the most powerful RSV4 ever built, with 238 HP for just 165 Kg of weight, which is a weight/power ratio that returns an unprecedented riding experience.
MASSIMO RIVOLA, CEO APRILIA RACING
“X confirms its status for Aprilia Racing as an exclusive and niche brand with enormous potential. Aprilia Racing is synonymous with innovation and it fills us with pride to see that, even at a strategic and product level, we have created an iconic brand and a new type of absolutely exclusive bike, conceived specifically for track enthusiasts.”
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Very cool bike, an 'art' piece purchased by investors. Doubt that they'll actually see any track time. Good on Aprilia for actually limiting the units for a 'limited' model !!
Reminds me, a little, of BMW's introduction of the R90S (1974?) with a $3500 price tag. This was at least 1.5X other manufacturers' premium offerings at the time. The press liked the bike, but wondered whether enough buyers would show up with that much money to make the model successful. The bike remained hard to find at dealers for most of its life. It kept selling out. The lesson seems to be that a sufficiently desirable and unique product creates its own demand. To some extent.