KTM Reports Sales of 100,000 Motorcycles in First Half of 2025
Ready to increase headcount after restructuring process
With its restructuring plans now underway, KTM provided an update on its sales results from the first half of 2025. Despite significant disruptions to production at its Austrian factory, KTM says it sold 100,391 motorcycles in the first half, and delivered 50,286 additional units to dealers and importers worldwide. These figures account for KTM-branded motorcycles, as well as those from GasGas and Husqvarna.
Those metrics are significantly down from 2024, where KTM sold 147,496 motorcycles in the first half, which was already an alarming drop from the 187,158 motorcycles sold in the first six months of 2023. All things considered, however, topping six digits in units sales over just two quarters is still pretty impressive (for some perspective, Triumph sold 134,635 motorcycles in all of 2024, in what the British brand considers a record-setting result.)
Of course, KTM's results were mainly achieved through the sales of its 390 and smaller models, which are produced in India by KTM's soon-to-be majority owner Bajaj. Production of these small displacement models continued without any issues during KTM's financial struggles.
More importantly, KTM is ready to start hiring more people, primarily to work at its headquarters in Austria. KTM had been trimming headcount as it struggled to reduce expenses and pay off its debt, but now the company is ready to grow once again.
KTM is also taking steps to improve customer relations by forming a 15-member committee of customers to provide feedback. Even when things were going well, the previous management struggled with handling customer complaints about faulty camshafts, so any improvement in that area would be a good step.
Begin Press Release:
KTM reports strong sales in the first half of the year: Over 100,000 motorcycles sold worldwide
- In the first half of 2025, KTM delivered 50,286 motorcycles to dealers and importers
- Over 100,000 motorcycles were sold to end customers
- Dealers and importers: demand for all brands is high globally
- Back on track: KTM is actively looking for employees again
In its most challenging time, KTM AG can still look back on a successful first half year. With 100,391 motorcycles sold to end customers and 50,286 units delivered to dealers and importers worldwide, the company exceeded its own expectations. KTM thus confirms its strong position on the global motorcycle market and the KTM community demonstrates its loyalty and enjoyment of the brand.
"The last six months have shown that the support of the motorcycle community for the KTM brand is unbroken. Our innovative spirit, our unique know-how and our passion are responsible for our strong market position - over 100,000 motorcycles sold in a challenging first half of the year show that our bikes remain popular all over the world and that we are back on the right track," says CEO Gottfried Neumeister.
In addition to the sales figures further positive news can be reported: KTM was able to significantly reduce its inventories. In addition, the entire supply chain has been successfully reactivated.
KTM intensifies recruitment both in Austria and internationally
Qualified specialists and managers are being sought throughout the company, particularly at the headquarters in Austria.
"If the last few months have shown us one thing: only because of our employees, we are that strong. KTM is growing again and is therefore also intensively looking for enthusiastic employees for all Austrian and international locations. Anyone who wants to play an active role in shaping the company will find a place with us," emphasizes Gottfried Neumeister.
KTM is looking for the best talents worldwide and therefore offers its applicants an international environment as well as support with relocations and their start in the region.
Focus on Customer satisfaction and quality
KTM is defining its future journey. The focus is on customer satisfaction, quality and long-term sustainable success. Listening to its customers is key. With initiatives such as "Orange Blood" and the participatory "Orange Board", KTM wants to actively involve customers. A 15-member committee was put together from over 5,000 applications, in which customers are able to give feedback to the management and openly exchange views on key topics. The aim is to improve and drive forward practical innovations, focus on customer needs and pick up on future industry trends at an early stage.
The newly established Dealer Excellence Center supports the global dealer network and contributes even to stronger customer loyalty.
“Only if we put the customer at the center of all our actions and focus on quality and differentiation, it will be reflected in the future economic success of our company", concludes Gottfried Neumeister.
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Dennis has been a part of the Motorcycle.com team since 2008, and through his tenure, has developed a firm grasp of industry trends, and a solid sense of what's to come. A bloodhound when it comes to tracking information on new motorcycles, if there's a new model on the horizon, you'll probably hear about it from him first.
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Well I've had it for 3 days now, taken a couple of short rides to get things dialed in - mirros and lever controls for brake and clutch. Course it's in break in period so don't really give it the beans but I can already tell it is very fast. A twin engine for me is new. They definitely have a different power delivery verses I4s which I have always had. Twins also vibrate more tho I would also say nothing obstrusively on the 990. I love the torque though. I mean once the tach swings past 3500, things start getting fast real quick. I have the electronics in "street" mode too. Biggest complaint I read about are the brakes - front brakes, I don't find them the least bit offensive, at least at my slow pace so far but even then, you can feel they will slow you down, stop you just fine. Ok so the master cylinder isn't radially set up, I get that but they are going to work well. One thing I already got - an oil leak. I was quickly able to see it originated from one of the oil pan bolts on left side by the oil drain plug, thought it was the drain plug at first. I tightened up a bit and it seemed to solve the problem, so far. I had a short river road I went on yesterday and the suspension is first rate, really good, I love it! This bike is like riding a rail around curves and the road had alot of different surface conditons. Very impressive. The bike is a marvelous piece of wheeled engineering and electronics. One thing all the reviewers say about this bike, "it brings a smile to your face everytime you twist the throttle", it is absolutely true! Even if it is for a short time on the tach (spins up fast) during break-in!
Im happy with my two KTM bikes. I plan on riding to Yellowstone park and then to utah.