Ducati Reports 2025 Sales Results
Global sales down 7% as Ducati waited for new V2 platform
Ducati reported a 7% decrease in motorcycle sales volume in 2025, citing a number of factors including limited availability of several models due to Euro 5+ regulations. Ducati reported sales of 50,895 motorcycles through the year, down from 54,495 motorcycles in 2024.
There were other factors, of course, such as currency exchange rates, and geopolitical and macroeconomic tensions around the world. The entire global motorcycle market saw the same challenges, with Ducati citing an overall double-digit decline, so a 7% decrease doesn't look too bad in this context.
But the biggest factor Ducati could control was product availability, and this is where the manufacturer's development cadence didn't line up with emissions regulations. According to Ducati, there was limited availability of the previous-generation Monster, Hypermotard, and DesertX in 2025, as these models did not meet Euro5+, which came into effect at the beginning of the year.
The European emissions standard came into effect in 2024 for brand new models, but any existing carryover models had until January 1, 2025 to comply. Most major manufacturers worked around that deadline by introducing minor updates focused specifically around Euro5+ compliance, but Ducati opted against it, because it was well into development of its new V2 platform. Ducati decided to take the hit from reduced availability in Europe instead of updating its previous platforms for just one model year.
The Monster, Hypermotard, and DesertX are all getting moved to the new emissions-compliant V2 platform for 2026, with shipments expected to begin in February.
The new V2 models should compensate for the last year's limited product availability, and Ducati also expects to see a bump in sales from the introduction of its new off-road lineup.
Begin Press Release:
Sporting successes and product innovation: Ducati consolidates its position in a challenging 2025
- Ducati closes 2025 with 50,895 motorcycles delivered worldwide
- The Multistrada in all its versions is the best-selling model in 2025, with almost 14,000 motorcycles delivered to passionate clients
- Sporting success, a century-long history, technological excellence, and Made in Italy design make Ducati unique in the world of two wheels
- Ducati enters 2026 with an even wider range of bikes, enriched by 12 new models
Ducati closes 2025 with 50,895 motorcycles delivered to passionate clients around the world, a 7% decrease compared to 2024 (54,495), with the reference market suffering a double-digit decline and a global context influenced by geopolitical and macroeconomic tensions in various areas of the world.
Among the complex challenges of the period, the introduction of new commercial measures in some key markets, exchange rate trends, and a European scenario characterized by significant pressure on production costs have impacted the overall economic dynamics.
For Ducati, 2025 was also marked by the limited availability of the Monster, Hypermotard, and DesertX, linked to the process of complying with the European Euro 5+ emissions regulations. These models will be available again starting in February, equipped with the new V2 engine.
In terms of volumes, Italy continues to be Ducati's leading market, with a total of 8,803 motorcycles delivered (-8%). The United States ranks second with 7,268 units (+4%), followed by Germany, the third market with 5,759 motorcycles delivered (-12%).
Among the European markets with the most significant performances, Spain stands out, recording a 15% increase, along with Austria, which rose 14%. Outside Europe, Japan posted a double-digit increase of 11%.
In China, Ducati closed the year with a 31% decline compared to 2024, continuing a negative trend after a 26% decline in the previous year.
The Multistrada, in all its versions, remained the most popular motorcycle family among Ducatisti enthusiasts in 2025, with 13,873 units delivered globally. The Panigale family followed, with 10,606 motorcycles delivered, while the Scrambler family recorded 5,814 units.
2025 also marked the beginning of a new chapter for Ducati, which expanded its range with the introduction of the off-road family, inaugurated by the Desmo450 MX, whose sales began in the final three months of the year.
"2025 was a complex year, marked by external factors that impacted the global context, but we addressed these with determination, consolidating our presence in our key segments," said Francesco Milicia, Ducati VP Global Sales and After Sales. "In the second half of the year, we presented 12 new models, including collector's bikes like the Panigale V4 Tricolore Italia and the Panigale V4 Lamborghini, which have already been fully assigned to our passionate clients. We look to 2026 with confidence: in the coming months, the Monster, Hypermotard, and DesertX will be available again in our dealerships, completely revamped with the new V2 engine. Another important chapter is off-road, which began with the Desmo450 MX and will be enriched by the Enduro version and the new Desmo250 MX, bringing the experience we are accumulating in competition directly to the production versions. We are ready to celebrate our Centenary with an increasingly extensive and innovative range, designed to offer our global community of enthusiasts the emotions that only a Ducati can convey."
Sporting successes, technological excellence, and Made in Italy design, together with the celebration of the Ducati Centenary (1926-2026) and the growth of the global community, pave the way for a 2026 that promises to be full of emotion, with World Ducati Week, scheduled for July 3 to 5, gearing up to be the beating heart of the celebrations.
Ducati enters the new year with an even more extensive range, renewing its iconic models and introducing technical solutions designed to further elevate the riding experience.
Among the prestigious new limited editions, the Panigale V4 Márquez 2025 World Champion Replica, dedicated to the current MotoGP World Champion and available in only 293 units, stands out.
The completely redesigned Monster combines lightness, technology, and a distinctive design, thanks to the twin-cylinder V2 engine and a latest-generation electronics package. The new V2 engine also powers the new Hypermotard V2, more compact, lighter, and more powerful.
For long-distance journeys, the Multistrada V4 Rally further raises the levels of comfort and technology, interpreting the globetrotting vocation of the Multistrada family even more decisively.
On the sportier side, with the RS acronym, Ducati has created a truly new range, already inaugurated by the Multistrada V4 RS and now expanded with the Diavel V4 RS. These two models bring their respective worlds closer to Superbike, thanks to the adoption of the Desmosedici Stradale engine.
Representing the highest expression of Ducati's superbikes is the Panigale V4 R, derived from the seventh-generation Ducati sport bike, which will compete in the Superbike World Championship and is homologated for road use. The Panigale V4 R, among many others, integrates technical solutions directly derived from MotoGP.
These are joined by the Panigale V2 MM93 and the Panigale V2 FB63, two special, numbered versions based on the Panigale V2 S and inspired by the training bikes ridden by Marc Márquez and Francesco Bagnaia of the Ducati Lenovo Team.
The range is also enriched with new liveries, including Emerald Green for the Scrambler Nightshift, the Corse livery inspired by the factory Desmosedici for the Panigale V4 S and Streetfighter V4 S, and Giallo Ducati for the Panigale V2 Yellow and the Streetfighter V2 Yellow.
2025 ended as a season of major sporting achievements for Ducati, which confirmed its competitiveness by further enriching its MotoGP trophy case with a fourth Riders' Title and a sixth consecutive Constructors' Title, along with the Teams' Title.
In Superbike, Ducati achieved the twenty-first Manufacturers' Title in its history, out of the 38 editions which have been held since 1988.
On the off-road front, 2025 represented a year of further progress for Ducati, which continued its development path through participation in top-level competitions such as MXGP, the Italian Prestige MX2 Championship, and the Motocross of Nations. This commitment has further expanded with the recent debut in the 2026 AMA Supercross, which also saw the unveiling of the Factory version of the Desmo450 MX. Completing the picture are two world premieres dedicated to specialized off-road riding: the new Desmo250 MX and the Desmo450 Enduro.
Alongside the evolution of the range and success on the track, the global community of Ducatisti is also growing, becoming increasingly larger and more engaged. In 2025, the Ducati Official Clubs celebrated their 25th anniversary, supported by a network of over 800 dealerships in more than 90 countries, who contribute every day to spreading the passion for the Italian motorcycle manufacturer around the world.
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Dennis has been a part of the Motorcycle.com team since 2008, and through his tenure, has developed a firm grasp of industry trends, and a solid sense of what's to come. A bloodhound when it comes to tracking information on new motorcycles, if there's a new model on the horizon, you'll probably hear about it from him first.
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Hi, Dr. Good point. There is MUCH more demand in Asia, and I really wish Dennis and the gang would break out the sales data more often. In the U.S., motorcycle sales are so horrible, that most dealers sell more 4-wheelers and Jet- Skis. The manufacturers seem to think that the path to better sales is paved with electronic rider aides. I think that the path to higher sales has ALWAYS been paved with BEAUTIFUL motorcycles. Get rid of wings, goofy headlights, and ugly styling that chases away customers. It isn't complicated. Triumph seems to be the only manufacturer that gets this, and I've NEVER owned a Triumph.....yet.
No desmo , loss of identity