Indian Motorcycle Sold to Private Equity Firm Carolwood
Polaris to keep small share of the brand
Polaris Industries announced it is selling a majority stake in Indian Motorcycle to private equity firm Carolwood LP. Polaris will maintain a small share, but Indian Motorcycle will operate as a standalone business once the deal closes during the first quarter of 2026.
Terms of the sale have not been disclosed, but Polaris says it expects to increase its annualized adjusted Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) by $50 million and earnings per share by about $1. We expect more details will be provided at Polaris’ third quarter 2025 presentation on October 28.
Los Angeles-based Carolwood was founded in 2014 as a real estate and private equity firm by Andrew Shanfeld and Adam Rubin. The company currently invests in a number of restaurant chains, a real estate-focused media company, and a sports media company, plus several real estate properties. What it doesn’t have is much of a history in powersports, or any manufacturing industries.
Though Polaris says it will continue to hold “a small equity position,” the transaction will end the company’s control of Indian, which it has held since 2011. According to Polaris, Indian contributed approximately $478 million in revenue (or about 7.0% of the parent company’s total revenue) for the 12 months ended June 30, 2025. Indian reported its first ever profitable fiscal year under Polaris ownership in 2023. Like a lot of the industry, sales declined in 2024, and we await Polaris’ next quarterly report for the latest on the 2025 fiscal year.
As for Indian, Carolwood says it will support the brand’s growth. Its first step is to name industry veteran Mike Kennedy to serve as the new chief executive officer once the deal closes. According to his LinkedIn profile, Kennedy joined Carolwood in May as an operating partner, which may give some indication of when the firm started showing interest in Indian. Previously, Kennedy served as CEO of RumbleOn, Inc., which operates the RideNow Powersports dealership group, and president and CEO of Vance & HInes. Prior to that, Kennedy held several roles at Harley-Davidson for 26 years, including vice president and managing director of the Americas region, with a two-year stop as vice president of sales for Bombardier Recreational Products in the middle of his tenure in Milwaukee.
Kennedy will lead a team of about 900 employees who will transition as part of the newly independent Indian Motorcycle Company. This includes engineers and designers, as well as manufacturing staff. Indian’s factories in Spirit Lake, Iowa, and Monticello, Minnesota, will be part of the transition, as well as the industrial design and technology center in Burgdorf, Switzerland, will also be part of the transition. Customer and dealer support are expected to continue through the change, though parts and accessories will be independent of Polaris.
Mike Dougherty, Polaris President of Onroad and International (which currently includes Indian) will not be part of the transition. Dougherty will continue to run Indian up until the sale is complete before retiring after 28 years at Polaris.
Begin Press Release:
Polaris to Separate Indian Motorcycle into a Standalone Company, Will Sell Majority Stake to Carolwood LP
Separation of Indian Motorcycle Sharpens Strategic and Operating Focus for Both Polaris and Indian Motorcycle
Enables Polaris to Concentrate Resources on Most Attractive Areas for Profitable Growth
Sale Expected to be Accretive to Polaris' Adjusted EBITDA Margins and Adjusted Earnings Per Share
Polaris President of On Road and International Mike Dougherty Announces Intent to Retire
Polaris Provides Preliminary Results for Q3 2025
Polaris Inc. (NYSE: PII) ("Polaris" or "the Company") today announced its decision to separate Indian Motorcycle ("the Business") from its portfolio and into a standalone business. The Company has entered into a definitive agreement to sell a majority stake in Indian Motorcycle to Carolwood LP, an independent private equity firm founded in 2014 and headquartered in Los Angeles, California. Indian Motorcycle contributed approximately $478 million, or 7.0%, of Polaris' revenues for the trailing twelve-month period ended June 30, 2025.
Upon close, the transaction is expected to be accretive to Polaris' annualized adjusted EBITDA by approximately $50 million and to adjusted earnings per share ("EPS") by approximately $1.00. The close of the transaction is expected to occur in the first quarter of 2026, subject to the satisfaction or waiver of customary closing conditions. Polaris is confident in Indian Motorcycle's future success under Carolwood ownership and will maintain a small equity position in the Business after the transaction closes. Additional terms of the deal were not disclosed.
"Polaris and Indian Motorcycle both stand to benefit from this deal, which will enable each business to move faster, deliver industry-leading innovation, and lean further into our respective market strengths," said Polaris Chief Executive Officer Mike Speetzen. "For Polaris, the sale will further strengthen our focus on the areas of our portfolio that offer the strongest growth potential and allow us to accelerate investments in key initiatives and create wins with customers and dealers. It also will unlock greater long-term value for Polaris and our shareholders, with immediate value creation that we expect will become increasingly meaningful over time."
Speetzen continued, "Under Polaris' ownership and investment, Indian Motorcycle has been re-established as a celebrated brand and major player in the global motorcycle market. With its current product portfolio, global dealer network, category expertise and manufacturing resources, the Business is well positioned to succeed as a standalone company with a dedicated focus on its industry. We were highly intentional and selective in our search and planning efforts for Indian Motorcycle's next chapter of growth. In Carolwood, Indian Motorcycle has a partner that believes in building on the Business' current momentum and supporting its next stage of success. We are confident and committed to making this a seamless transition for Indian Motorcycle dealers, customers and employees."
"Indian Motorcycle is an iconic brand built on American heritage, craftsmanship, and most importantly, a community of riders," said Andrew Shanfeld, Principal at Carolwood. "We're honored to help usher in its next chapter as an independent company and to support its continued growth as a symbol of performance and pride. At Carolwood, we target iconic brands that we can passionately impact. Indian Motorcycle allows us to do just that."
Future Indian Motorcycle Leadership
Carolwood has selected Mike Kennedy to serve as CEO of the new independent Indian Motorcycle organization once the deal closes. A more than 30-year motorcycle industry veteran, Kennedy has a proven track record as a leader in and around the motorcycle industry. He previously served as CEO of RumbleOn, the nation's largest powersports dealership group; CEO and President of Vance & Hines, a leading manufacturer of high-performance aftermarket motorcycle exhaust systems and accessories; and spent 26 years at Harley-Davidson in various leadership roles.
Adam Rubin, Principal at Carolwood, said, "Indian Motorcycle has defined American motorcycling for over a century, and Carolwood's role is to ensure that legacy thrives for the next hundred years. Mike Kennedy brings over 30 years of experience leading iconic motorcycle and performance brands and will play a critical role in stewarding Indian Motorcycle's growth. At Carolwood, we're deeply committed to preserving what makes Indian Motorcycle special, supporting its growth, and empowering the team to write its next great chapter."
Continuity for Indian Motorcycle
As a part of the deal, approximately 900 employees will transition as a part of the new Indian Motorcycle Company. Indian Motorcycle will retain the majority of its team, including engineers, designers and staff, along with manufacturing resources. Manufacturing facilities in Spirit Lake, Iowa, and Monticello, Minn., as well as the industrial design and technology center in Burgdorf, Switzerland, will transition to the new standalone motorcycle company as a part of the deal.
Indian Motorcycle will continue to provide sales, service, and support for dealers and customers throughout this transition. After the sale is finalized, Indian Motorcycle will operate independently of Polaris and continue selling motorcycles and parts, garments and accessories (PG&A) and providing service through its global Indian Motorcycle dealer network.
Polaris Leadership Update
Until the transaction closes, Polaris President of On Road and International Mike Dougherty will continue to lead the On Road and International businesses, including Indian Motorcycle, at Polaris. Over the next several months, he will help shepherd Indian Motorcycle in its transition to becoming a standalone company. Dougherty, with a distinguished nearly 28-year career with Polaris, has announced his intent to retire upon the closing of the transaction.
"During his tenure with Polaris, Mike's passionate leadership is responsible for countless contributions. As a result of his tenacity and guidance, Mike shaped our international business into what it is today, scaling it over the last 25 years and establishing a direct presence in more than fifteen countries. He has expanded our business outside of North America, growing revenue from under $100 million in 2000 to more than $1 billion today, as well as strengthened our On Road businesses within their respective markets, including Indian Motorcycle achieving the No. 1 market share position in the United States for mid-size cruisers last year," said Speetzen. "More than that, Mike is known for the teams he builds, the talent he cultivates and the culture he fosters, and I want to thank Mike for his dedication to Polaris all these years. We wish him the very best in his future retirement."
Preliminary View of Polaris Third Quarter Earnings Results
The Company is scheduled to publish its third quarter 2025 results on Tuesday, October 28, 2025. At that time, management will provide additional details regarding today's announced transaction and quarterly performance.
Commenting on preliminary Third Quarter results, Speetzen said: "As we prepare to report our third quarter results, we're encouraged by improving retail trends with ORV ex-Youth up low double digits and continued strong share gains in ORV. Based on preliminary data, we expect third quarter sales to be at the high end of our previously issued guidance range of $1.6 billion to $1.8 billion. We anticipate third quarter adjusted EPS to be in the range of $0.31 to $0.41, which is meaningfully higher than our original expectations, driven by higher-than-expected shipments, strong cost management and ongoing progress within our operational efficiency initiatives."
Polaris' estimates for the three months ended September 30, 2025 are preliminary and represent the most current information available to its management. Polaris' actual results may differ from the preliminary estimates due to the completion of its financial closing procedures, final adjustments and other developments that may arise between the date of this press release and the time that financial results for the three months ended September 30, 2025 are finalized.
Advisors
Goldman Sachs & Co. LLC is serving as financial advisor, and Paul, Weiss, Rifkind, Wharton & Garrison LLP is serving as legal advisor to Polaris.
Sheppard, Mullin, Richter & Hampton LLP is serving as legal advisor to Carolwood LP. Carolwood is also being advised by RSM, Alliant, and Finnea Group.
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Dennis has been a part of the Motorcycle.com team since 2008, and through his tenure, has developed a firm grasp of industry trends, and a solid sense of what's to come. A bloodhound when it comes to tracking information on new motorcycles, if there's a new model on the horizon, you'll probably hear about it from him first.
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I see the same thing repeating itself. Gilroy indians got canned by a financial investment company. The indian curse continues.
I've been hearing Harley is doomed for over 30 years, yet they're still alive and kicking and still the best touring bikes available. 🤔 Not many people can afford a Ducati either. It will be interesting to see what changes at Indian. The constant change in ownership has kept me away.