KTM AG Is Adding A New Chief Commercial Officer
Ex-BMW Motorrad VP Stephan Reiff joins Neumeister's executive team
KTM AG continues to strengthen its leadership team, with former BMW Motorrad Vice President Stephan Reiff set to join the company as its new chief commercial officer. Reiff will assume his new role on April1.
The rebuilding company named Reiff to the new position just a couple of weeks after Pierer Mobility (soon to be renamed Bajaj Mobility AG) announced a contract extension for Gottfried Neumeister as Chief Executive Officer of both Pierer Mobility and the KTM AG subsidiary. Neumeister's previous contract was set to lapse in August, but his extension will carry him through to 2028.
Reiff announced in December that he was leaving the BMW Group after 22 years with the German company. Reiff held several leadership roles with the BMW Group. Since July 2022, Reiff served as vice president of Customer, Brand and Sales for BMW Motorrad. Reiff brings that experience to KTM AG, where he will be responsible for sales, marketing, brand strategy, the dealer network, and aftersales.
Neumeister and Reiff are joined on KTM AG's executive board by Chief Financial Officer Petra Preining, who joined the team on September 16, 2025.
Begin Press Release:
KTM AG expands Executive Board
The Supervisory Board of KTM AG has decided to expand the company’s Executive Board by introducing the position of Chief Commercial Officer (CCO) as of 01 April 2026. Stephan Reiff will assume this role.
In his new role, Stephan Reiff will be responsible for Sales, Marketing, Brand Strategy, Dealer Network and Aftersales. With more than 25 years of international experience in the industrial and automotive sectors, Stephan Reiff is recognized as an expert in global sales, marketing, and brand strategy. Since 2022, he has served as Vice President Customer, Brand & Sales at BMW Motorrad, overseeing worldwide sales, marketing, and aftersales. In 2022, BWM Motorrad achieved revenues of over €3 billion under his leadership.
Prior to this, Reiff held several key positions within the BMW Group, including Vice President Product Strategy; Vice President Aftersales at BMW North America; and Vice President Parts Logistic Services with global responsibility for the logistics network. He began his career as a Logistics Engineer at Honeywell, followed by consulting projects at A.T. Kearney. Reiff holds a degree in Industrial Engineering from RPTU Kaiserslautern and brings extensive experience in developing electrified product portfolios, building global teams, and managing international dealer networks.
Gottfried Neumeister, CEO of KTM AG:
“With Stephan Reiff, we are gaining an exceptionally experienced and strategically strong leader for Sales and Marketing. His international expertise, deep industry knowledge, and proven track record in the premium motorcycle segment will significantly strengthen our position. By appointing Stephan Reiff, KTM AG is consistently pursuing its strategic realignment – with a clear focus on stability, international competitiveness, and sustainable growth.”
Become a Motorcycle.com insider. Get the latest motorcycle news first by subscribing to our newsletter here.
Motorcycle.com presents an unrivaled combination of bike reviews and news written by industry experts
More by Motorcycle.com Staff
Comments
Join the conversation
How much did it cost to steal him from BMW?
Pierer definitely gets a golden parachute while Austrians at the factory go on food stamps. Was it a case of greed that overcame common sense and intuition or just plain stupidity in the mismanagement of his company? It could also be just bad advisement from his staff. Look at what happened with the Cannondale Bicycle Corporation in the U.S. here. One guy convinced a successful CEO to invest in motorcycles and quad bikes, which was the nail in the coffin for them. I guess eventually we will find out what was going on behind the scenes. As an owner of an MV Agusta, I purchased the bike hoping(and foolishly believing) that the Pierer Group would bring stability to the brand, especially here in the U.S. It was a lesson learned; always check the condition of the parent company who is buying another. More motorcyclists will know how to read a financial report now as a result of this!