Galfer USA Rebrands as GBrakes

GIOCAR AMERICA ANNOUNCES TRANSITION FROM GALFER USA TO GBRAKES, INTRODUCES A NEW ERA IN HIGH-PERFORMANCE BRAKING

Former Master Distributor for Galfer Spain Introduces GBrakes, A High-Performance Line of Braking Products, Components & Customized Brake Solutions for V-Twin, Sport & Street, Dirt & Dual Sport Motorcycles

Carson City, NV — September 16, 2025 — Giocar America INC., formerly Galfer USA and master distributor for Galfer Spain for over 30 years, today announced the official launch of GBrakes, a new high-performance line of brake products. With an accumulated braking expertise of over 70 years, spanning three generations in the Milesi family, the GBrakes team includes riders and racers who use their collective knowledge and experience to define product lines, model applications and ensure each product fits and functions flawlessly.

The launch includes an all-new website, www.GBrakes.com — a one-stop destination for premium brake rotors, pads, and lines for V-Twin, Sport & Street, Dirt, and Dual Sport motorcycles. Through its website and select partners, Gbrakes will offer braking customization services as part of its primary product offerings. Customers can explore V-Twin rotor configurations using the custom rotor configurator on the GBrakes website and order brake lines made-to-spec for a range of applications. A dedicated line configurator will also be available soon, providing an even easier way to customize brake lines.

“We are excited to announce our strategic shift to focus solely on developing our own brand of braking systems,” said Sandro Milesi, CEO of GBrakes. “We’ve taken everything we’ve learned over the past seven decades from my father and grandfather and evolved it into something new with GBrakes — while still maintaining the same commitment to performance, same passion for supporting the rider communities and, of course, delivering the best customer service.”’

GBrakes isn’t just a new name, it’s the continuation of a legacy built over three generations. The Milesi family’s roots in braking innovation date back to 1952, when Maffio Milesi founded Galfer in Barcelona, Spain. In 1992, his son Giorgio Milesi brought that legacy to the U.S. and founded Giocar America, building Galfer USA into a widely respected name in motorcycle braking. Today, Sandro Milesi, the third generation, leads GBrakes as CEO and the visionary behind the brand’s next phase.

Riders, builders, and dealers can expect a robust product offering that includes precision laser-cut rotors, high-performance pads, steel braided brake lines, and full brake kits, all backed by U.S.-based customer service and technical support. GBrakes aims to raise the bar in both performance and personalization, delivering the kind of braking experience today’s riders expect, on the road, on the track, and beyond.

GBrakes products are available now at www.GBrakes.com and distributed by Parts Unlimited, Drag Specialties and Western Power Sports to a growing network of performance dealers and custom shops across the country.