LiveWire Announces Aggressive Price Incentives on S2 Models
Until Oct. 31, S2 Del Mar starts at $9,999
LiveWire is offering significant sales incentives on S2 models, with prices up to $6,250 off of the original MSRPs. The Twist & GO Promotion runs from August 28 until October 31, 2025. The obvious goal of the incentive is to jump start LiveWire's stagnant sales during the current quarter.
The S2 Del Mar receives the biggest savings, going from is original $16,249 price to $9,999, bringing it under the 10K mark. The S2 Mulholland sees a $5,500 discount, bringing the price from $16,499 to $10,999. The newest model in the lineup, the S2 Alpinista sees a $4,000 cut, going from $15,9990 to $11,999.
Additionally, LiveWire announced two new features unlocked via a software update: a reverse mode and access to full regenerative braking by rolling the throttle forward.
Begin Press Release:
LiveWire Announces the Twist & Go Promotion and New Features Update for S2 Electric Motorcycles
LiveWire accelerates accessibility and innovation with major pricing incentives for a limited time and expanded rider-focused features.
LiveWire Group, Inc., a leader in the electric motorcycle industry, announced two strategic initiatives aimed at expanding customer accessibility and enhancing the riding experience.
The first is the global Twist & Go Promotion, offering significant incentives across the entire S2 lineup, which starts August 28 and ends October 31, 2025. The second is a software update that introduces two new features, Reverse, and Roll-Forward Regenerative Braking, available for all S2 models, free of charge.
Twist & Go Promotion: Unprecedented Value on S2 Motorcycles
LiveWire’s Twist & Go Promotion delivers substantial limited time incentives that make it easier than ever for riders to experience the power, performance, and innovation of LiveWire’s electric motorcycles. From August 28 through October 31, 2025 (subject to available inventory), customers can take advantage of significant incentives across the entire S2 line-up.
- S2 Del Mar™: Starting at $9,999
- S2 Mulholland™: Starting at $10,999
- S2 Alpinista™: Starting at $11,999
Two New Features: Reverse and Roll-Forward Regen
LiveWire also announced a software update for all S2 motorcycles, introducing two highly requested features:
- Reverse: Controlled backward propulsion for easier maneuvering
- Roll-Forward Regenerative Braking: Enables full regenerative braking by rolling the throttle forward
This update is available now for all S2 motorcycles in North America, with plans to expand to European markets in late Q4.
A Leading Vision for Growing Ridership
Together, these initiatives underscore LiveWire’s mission to lead the transformation of motorcycling and grow the sport through electrification, rider-focused features, and expanded access. With reduced pricing for a limited time on all S2 motorcycles, whether you're a new rider entering the sport or a seasoned motorcyclist looking for cutting-edge performance, LiveWire is making it easier than ever to join the electric revolution.
To learn more, visit:
- Twist & Go Promotion: LVWR.co/incentives
- Software Update: LVWR.co/s2update
- New Rider Training: LVWR.co/newrider
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They would have to pay me to take one.
I wonder how many previous buyers bought one at msrp?
Boy did they get screwed !
So they were overcharging their customers thousands and this is good news? They’ve been doing it all along smith their. $30k Street Glides and $50k trikes.